Are you not entertained?
Ford really wants everyone to love the Mustang Mach-E, even though many fans are determined to hate it. After pouring a tremendous amount of resources into creating the all-electric SUV, the Blue Oval is on a marketing blitz to win over fans. This includes having one pace at Talladega Superspeedway last Sunday for the NASCAR Cup Series.
Someone already crashed a Ford Mustang Mach-E. See the horrific aftermath here.
Despite plenty of heckling from naysayers online, the Mach-E didn’t run out of charge as it performed its duties on the track. Instead, the EV performed just as it should. In all fairness, pacing a NASCAR Cup Series race isn’t exactly taxing on a vehicle. Instead, it’s a great way to raise awareness of a new model, which is exactly why Ford wanted it there.
The race was a good one for Ford since Team Penske’s Brad Keselowski was able to clench the No. 1 spot in overtime behind the wheel of his No. 2 Ford Mustang. That puts Keselowski at six all-time wins at Talladega, tying him with Jeff Gordon and Dale Earnhardt Jr. at second place for that distinct accomplishment.
Perhaps in the future NASCAR will launch an all-electric SUV series and the Ford Mustang Mach-E can really show off its performance chops. However, the Jaguar I-Pace and Tesla Model X are about the only true competition it enjoys at the moment, so that might not be as exciting of a prospect as some might think.
This wasn’t the first time an all-electric vehicle has paced a NASCAR Cup Series race. In fact, it’s the second Ford EV to perform the task. Back in 2012 Ford made waves when it used an all-electric Focus as the pace car at Richmond Raceway.