A remarkably preserved 1950 Ford Custom Deluxe convertible is attracting attention among classic car enthusiasts as it heads to auction, showcasing the timeless styling that helped redefine American automotive design after World War II.
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Part of Ford’s influential “shoebox” generation, the 1950 model continued the cleaner and more modern look first introduced in 1949. With integrated fenders, a lower stance and smoother body lines, the design marked a sharp departure from the bulky prewar vehicles that had dominated American roads for years. The convertible body style only enhances the car’s appeal, especially when paired with its glossy black finish.
The featured car is a range-topping Custom Deluxe model, which sat at the top of Ford’s lineup during the 1950 model year. That year also brought several updates for Ford’s full-size cars, including revised trim names and subtle styling tweaks such as a new crest badge replacing traditional Ford lettering.
Ford enjoyed enormous sales success in 1950, moving approximately 1.2 million full-size vehicles. More than 821,000 were Custom Deluxe models, though only 50,299 left the factory as convertibles. While those production figures mean the drop-top is not technically rare, surviving examples in high-quality condition have become increasingly difficult to find.
This particular convertible stands out thanks to its highly detailed restoration and factory-inspired presentation. The deep black paintwork appears exceptionally well maintained, while the two-tone interior shows minimal wear and retains a near-showroom appearance. Adding to the car’s period-correct charm is a continental kit mounted at the rear, a signature styling trend popular during the 1950s.
Under the hood sits Ford’s iconic 239-cubic-inch Flathead V8, though the engine has received several tasteful performance upgrades. Modifications include Offenhauser cylinder heads, an aluminum intake manifold, a Holley four-barrel carburetor, an electric cooling fan and Mallory spark plug wires. The upgraded setup is paired with a three-speed manual transmission and likely produces more power than the factory-rated 100 horsepower.
The convertible is currently being offered through Bring a Trailer, where bidding remained relatively low with several days left in the auction. Market data shows that 1950 Ford models typically sell for around $16,300 at public auction, though exceptional convertibles in stock condition have surpassed $50,000 in recent years.
Via Bring a Trailer
