A restored 1964 Buick Riviera is offering classic grand touring style with a blend of factory muscle and modern upgrades, highlighting why Buick’s personal luxury coupe remains one of the most respected American cars of the 1960s.
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Finished in a custom Mercedes Grey Metallic exterior over a black bucket-seat interior, the Riviera combines original performance credentials with carefully selected updates aimed at improving drivability and comfort. The vehicle is currently listed at $44,900 and retains its numbers-matching 425 cubic-inch Wildcat V8 engine, one of Buick’s most recognized powerplants from the era.
Factory rated at 340 horsepower, the Wildcat V8 is paired with a Carter AFB four-barrel carburetor and dual exhaust system, delivering the smooth but powerful driving experience that helped establish the Riviera as a unique entry in the growing personal luxury segment during the 1960s.
Unlike many large American coupes of its time, the Riviera earned a reputation for combining upscale styling with strong performance characteristics. Its sharp body lines and restrained design separated it from many of its competitors and helped the model develop a lasting following among collectors and enthusiasts.
This particular example has also received several modern upgrades intended to improve everyday usability without sacrificing its vintage personality. One of the most notable additions is a Vintage Air air-conditioning system, providing modern climate control capability while maintaining a period-correct appearance inside the cabin.
Braking performance has also been updated with Wilwood front power disc brakes, a significant improvement over the original braking technology available during the early 1960s. The Riviera further benefits from power steering, making the large coupe easier to maneuver while preserving its relaxed touring character.
Exterior details include chrome 15-inch wheels wrapped in radial whitewall tires, helping maintain the Riviera’s classic luxury appearance while improving road manners compared to older tire technology. A driver-side remote mirror and clean chrome trim complete the exterior presentation.
Inside, the cabin remains focused on comfort and upscale design. Features include power windows, a power driver’s seat and a tilt steering column, amenities that reinforced the Riviera’s premium positioning when new. A Custom Auto Sound AM/FM radio adds updated audio functionality while blending into the car’s vintage dashboard layout. The trunk area is also finished with carpeting, adding to the vehicle’s refined presentation.
Showing just over 39,000 miles, the Riviera represents an era when American automakers increasingly blended performance and luxury into a single package. Buick’s approach with the Riviera proved particularly successful, creating a model that appealed to buyers seeking style, comfort and V8 performance without the more aggressive image associated with traditional muscle cars.
Today, examples like this upgraded 1964 Riviera continue to attract collectors looking for classic American design paired with modern reliability and comfort enhancements, offering a driving experience that remains distinct decades after the car first appeared on the road.
