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Barrett-Jackson's 2026 Las Vegas Auction is set to pair two of Ram's most extreme performance trucks in a single charity lot, timed to land in the middle of UFC Fight Week. Billed as a "Generational Showdown," the sale brings together a one-of-one 2027 Ram 1500 Rumble Bee SRT and a custom 2005 Dodge Ram 1500 SRT-10, both crossing the block with no reserve on Friday, September 11.
The pairing grew out of a collaboration between Ram, RealTruck, the UFC and Barrett-Jackson, and organizers say the full hammer price will go to charity rather than into a private collection. Folds of Honor, which funds scholarships for the spouses and children of fallen or disabled service members and first responders, is the primary beneficiary, with a share of the proceeds also earmarked for the UFC Foundation's charitable programs tied to Mexican Independence Day weekend. UFC President and CEO Dana White is expected to appear when the lot crosses the block, a detail Motorious first reported in its earlier coverage of the Ram and RealTruck partnership.
The newer of the two trucks previews where Ram's performance lineup is headed. Built as the first retail-production example of the 2027 Ram 1500 Rumble Bee SRT, this particular quad-cab, short-bed truck was pulled aside for one-off treatment, including a shortened wheelbase, a widebody stance and a Direct Connection 3.0-liter supercharger upgrade over the standard Hemi V8 that pushes output past 900 horsepower. Ram targets a 170-mph top speed, a 3.4-second 0-60 run and an 11.6-second quarter-mile, backed by four-corner air suspension, semi-active Bilstein shocks, six-piston Brembo brakes and a launch-control button mounted beside the steering wheel.
Its stablemate represents an entirely different performance era. The 2005 Dodge Ram 1500 SRT-10 borrowed its 8.3-liter V10 straight from the Viper, good for 500 horsepower and 525 lb-ft of torque, and once held the Guinness World Record for fastest production pickup truck. This particular example, finished in a black and Molten Red two-tone scheme with Rumble Bee-inspired graphics, was reworked with input from longtime Mopar design figure Mark Trostle and outfitted with RealTruck accessories, a 19-speaker Harman Kardon sound system and a one-of-one console badge to authenticate the build.
Together the two trucks frame Ram performance as a continuum rather than a single moment, and the winning bidder doesn't just take home two rare pickups: they also receive a VIP UFC Experience package to a future event of their choosing. It's a fitting extension of Barrett-Jackson's history of turning star power into serious charity dollars, a theme Motorious explored in its earlier report on the Dana White, Ram and RealTruck charity truck partnership.
The Generational Showdown lot crosses the block at approximately 3:30 p.m. PDT on September 11 as part of Barrett-Jackson's Las Vegas Auction, which runs September 10-12. Collectors hunting for more truck inventory can browse Motorious's running list of 10 Coolest Trucks for Sale on Motorious Right Now, and enthusiasts who want a deeper look at truck culture can dig through Motorious's full trucks coverage.
