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A one-of-one 2027 Ram 1500 Rumble Bee SRT and a customized 2005 Ram 1500 SRT-10 are heading to the auction block together, and the money raised won't be going toward a private collector's next build. Ram, UFC, RealTruck, and Barrett-Jackson have teamed up to send the pair across the stage as a single lot at Barrett-Jackson's 2026 Las Vegas Auction, with every dollar of the hammer price benefiting the Folds of Honor Foundation and, in part, the UFC Foundation.
The sale is scheduled for Friday, September 11, at roughly 3:30 p.m. PDT inside the West Hall of the Las Vegas Convention Center, timed deliberately to the 25th anniversary of the September 11 attacks. UFC President and CEO Dana White will join Barrett-Jackson Chairman and CEO Craig Jackson on the block to help push bids higher, and the eventual winner also walks away with a VIP UFC Experience at a future event of their choosing.
Barrett-Jackson is waiving all fees and commissions on the sale, meaning 100 percent of the hammer price flows to Folds of Honor, which funds educational scholarships for the spouses and children of fallen or disabled military members and first responders. A portion of the proceeds will also support Hispanic charities through the UFC Foundation, timed to a Mexican Independence Day weekend slate of UFC and Zuffa Boxing events in Las Vegas and Glendale, Arizona.
The newer of the two trucks previews where Ram's Rumble Bee lineup is headed. Built as the first retail-production 2027 Ram 1500 Rumble Bee SRT off the line, this particular truck was pulled aside for one-off treatment from Ram's design team and SRT's Direct Connection group. The standard Rumble Bee SRT already runs a supercharged 6.2-liter Hellcat V8 good for 777 horsepower, a 3.4-second 0-60 time, and an 11.6-second quarter mile, but this build adds a Direct Connection 3.0-liter supercharger upgrade said to top 900 horsepower, a Magnaflow cat-back exhaust, a hand-painted Molten Red Pearl-Coat and Diamond Black Crystal two-tone scheme, Brembo brakes, and satin black 22-inch wheels, along with a numbered console badge to authenticate the one-of-one build.
Its stablemate is a very different kind of Ram legend. The 2005 Ram 1500 SRT-10 still holds the Guinness World Record for "World's Fastest Production Pickup Truck," a title earned through its Viper-sourced 8.3-liter V10 producing 500 horsepower. RealTruck and builder ProMotorsports reworked this example in collaboration with Ram, SRT, and Mopar Design VP Mark Trostle, giving it a yellow-and-black two-tone finish with Viper-inspired graphics, PowerStep running boards, a Pro X15 tonneau cover, and Husky Liners floor and bed protection.
Craig Jackson called the partnership a way to "amplify our fundraising efforts" for the charities involved, while Ram, SRT, and Direct Connection head Tim Kuniskis framed the two trucks as bookends of the brand's performance story, saying the Rumble Bee "represents where we're headed" while the SRT-10 "represents where we've been."
This isn't the first time a Barrett-Jackson stage has hosted a high-profile charity truck build, and it likely won't be the last, but pairing a UFC personality with a pickup pairing tied to a 9/11 anniversary gives this lot an unusually personal weight. The full Barrett-Jackson Las Vegas Auction runs September 10-12 and will broadcast live on History and FYI, as well as through Barrett-Jackson's own livestream.
