A striking 1971 Chevrolet C10 Stepside Pickup, upgraded with a modern fuel-injected V8 and tasteful custom touches, is among more than 200 vehicles featured in Part 1 of The Generous Collection auction. Offered without reserve, the sale marks the public debut of an expansive Alabama-based collection known for its charitable spirit and passion for community.
The collection’s founder, Alabama businessman Greg Rusk, amassed hundreds of vehicles over several decades, often paying premium prices for distinctive cars and trucks to support local enthusiasts. Now, his family is bringing the fleet — dubbed The Generous Collection — out of long-term storage to find new owners, with all lots sold as-is after extended dormancy.
Among the standouts is the custom 1971 Chevrolet C10, a restomod that blends vintage character with modern performance. Originally part of Chevrolet’s second-generation C/K lineup, the 1971 model introduced front disc brakes, refined styling, and a more comfortable ride. This particular example takes those qualities further with a believed 350-cubic-inch small-block V8 crate engine, paired with a FiTech GO-EFI 4 fuel injection system capable of producing between 400 and 600 horsepower. Power is sent through a heavy-duty TH400 automatic transmission to a GM 12-bolt rear end.
The truck’s upgrades extend beyond the engine bay. It features Edelbrock components, Hedman headers, a new aluminum radiator, rack-and-pinion steering, air conditioning, and a serpentine belt system. Inside, the cab is finished in tan leather with a custom console, Classic Instruments gauges, and a Pioneer audio system. The exterior, refinished in deep maroon, is complemented by American Racing chrome wheels and a wood-lined bed.
While the C10 shows minor wear from years of storage, it remains a strong example of the American restomod trend — combining nostalgia with everyday usability. Offered at no reserve, it represents both the craftsmanship of its builders and the philanthropic legacy of its late collector.
Bidding closes in early November, and all vehicles must be retrieved by November 19, as The Generous Collection transitions from storage to the open road once again. See it here.
