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A 1966 Ford Mustang coupe that gave up its trunk for a truck bed is currently gathering bids at no reserve on Bring a Trailer, and it's easily one of the stranger pony cars to cross the auction block this year. Nicknamed the "Mustero," this hand-built pickup conversion has drawn nearly two dozen bids and more than 15,000 views ahead of its September 4 sale close.
The conversion borrows its name and inspiration from the original Mustero, a limited run of Mustang-based pickups built in the 1960s by a Ford dealership in Beverly Hills, California. The current owner picked up this coupe in 2024 and spent more than 2,000 hours reworking it into a modern homage, borrowing the shortened B-pillar treatment from the original build to stretch the bed roughly 10.5 inches longer than a typical conversion.
Turning a unibody coupe into a working pickup required extensive fabrication. Sections of the factory tail panel were repurposed to form a hinged tailgate, while the inner bed panels were fabricated from sheet steel and mounted to a structure built from flat bar stock. The lower quarter panels were replaced, the taillight housings were retained for a factory-correct look, and the fuel filler was relocated to the bed floor. Up top, the roof was shortened and the rear pillars narrowed before a new rear window frame was welded into place.
Motivation comes from a rebuilt 302ci V8 topped with Edelbrock E-Street aluminum heads, a Performer RPM intake manifold, and a Holley carburetor, sending power through a C4 three-speed automatic. The seller also added an aluminum radiator and dual exhaust, along with fresh shocks and rebuilt drum brakes. Rolling stock consists of 14-inch styled-steel wheels wrapped in BFGoodrich Radial T/A white-letter tires, a period-appropriate touch that suits the truck's vintage racing livery.
Inside, the cabin was reupholstered in Parchment vinyl with black carpet and woodgrain trim on the dash, plus a retro-look digital media receiver set behind a woodgrain-rimmed wheel and 140-mph speedometer. Outside, the faux "Duke Savage Racing" livery, Gulf and Shelby-style badging, and a big #66 give the truck the look of a weekend club racer that's covered a few miles since its last repaint, patina the seller has largely left untouched.
Because this is a heavily reworked custom build riding on a New Hampshire registration rather than a formal title, it won't track neatly against a standard price guide. For context, though, Hagerty Valuation Tools currently place a numbers-matching #3 (Good) condition 1966 Mustang coupe with the standard 289 V8 at roughly $21,000, a figure that's slipped about 4 percent over the past quarter and around 7 percent over the last three years as the broader classic Mustang market cools slightly. Builds like the Mustero don't chase that guide number; like the recent restomod 1967 Impala that turned heads on Cars & Bids, its value is tied more to the quality of the craftsmanship and the story behind the build than to any book figure.
Bidding on the no-reserve Mustero sits at $10,000 with the clock ticking down to a September 4 close. Whether or not this specific truck conversion is your style, it's a reminder that pony car fans still find plenty of ways to stand out, from custom pickups like Bruiser Conversions' Jeep-based Honcho Step Side to the ten coolest Mustangs currently listed for sale.
