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A Velocity Restorations-built 1967 Ford Bronco that carried a suggested retail price of nearly $270,000 when it was ordered is now at a high bid of $30,000 on Hagerty Marketplace, with eight days left. The “Ranger” Bronco, a Meadowlark Yellow and Wimbledon White truck with a Coyote V8 and a 10-speed automatic, has drawn 10 bids since the first $5,000 offer on Nov. 5, and the auction ends Thursday, Nov. 19, at 3:00 p.m. EST. Photos and listing details courtesy of Hagerty Marketplace.
What Velocity Built
According to the listing, Velocity sources donor first-generation Broncos and spends 1,200 hours or more on each build. This one runs a Gen III 5.0-liter Coyote V8 with Velocity’s serpentine belt system and a 3-inch single MagnaFlow exhaust, paired with a 10R80 10-speed automatic. The listing doesn’t state a horsepower figure, so we won’t guess at one.
The chassis is a powder-coated Ford frame with a Dana 44 front axle and a Ford 9-inch rear. Bilstein shocks, a 2.5-inch suspension lift with T-Rex arms and a 2-inch body lift raise the stance, and Hydroboost-assisted Wilwood disc brakes handle stopping. Cooper Evolution MT tires in 285/70R17 (33-inch) wrap 17-inch painted steel wheels, and a Raptor Liner coating covers the undercarriage.
The exterior is Meadowlark Yellow Glasurit paint with Wimbledon White stripes, bumpers and roll cage, plus Holley RetroBright LED headlights, power-retractable side steps and a tan bikini top. Inside, Hickory leather high-back Procar Elite seats with faux woven inserts sit beside a Tuffy center console and a 15-inch wood steering wheel on an Ididit tilt column. Vintage Air, power windows, Dakota Digital gauges, Apple CarPlay and Android Auto, a backup camera and FOCAL Audio speakers with a subwoofer round out the modern conveniences. The digital instrumentation shows about 1,300 miles since the build was completed.
The truck is offered on dealer consignment from PJ’s Auto World in Clearwater, Florida, with a clean Florida title. In the comments, the seller confirmed that no hard top is available. The listing’s “Known Imperfections” section points bidders to the 278-photo gallery rather than listing specific flaws.
What Hagerty’s Value Tools Say About the Bronco Market
The $30,000 bid looks different next to Hagerty’s valuation tools. For a 1967 Bronco two-door wagon 4x4 with the 289 V8, the Price Guide lists a #3 (Good) condition value of $52,800 as of October 2026, within a $47,600 to $55,500 range. Hagerty shows that value up 8 percent for the quarter and down 5 percent over the past year. Keep in mind that figure reflects an average-spec truck, not a Coyote-swapped, builder-made one, and Hagerty itself notes that the value of modified cars varies widely with the quality of the work and how broadly it appeals.
The auction results behind those numbers cover a wide range. Hagerty reports a high of $209,000 and a low of $5,724 for a 1967 Bronco at public auction over the last three years, across 183 sales. The most recent sale it lists was $21,500 on Bring a Trailer on Oct. 29. Among the 1967 wagons on its recent past-sales list are results of $73,700 (a manual with 80,671 miles at Mecum in July), $137,500 (Mecum, August), $150,700 (Barrett-Jackson, Sept. 12) and $178,500 (an automatic with 1,300 miles on Bring a Trailer, Sept. 11). Hagerty’s list doesn’t identify the builder or modifications on those trucks, so treat them as a sense of the range, not direct comparables.
Zoom out to the whole 1966-1977 Bronco generation, and the market looks active. Hagerty counted 374 Broncos sold in the last 12 months for $34.7 million in total volume, an average of $92,900 per sale, with the number of vehicles sold up 7 percent. Hagerty’s model notes also call the wagons the most prized body style, which is the body style this Bronco wears. A 1967 Bronco is also listed on Hagerty’s classifieds with an asking price of $70,080.
Where the Gap Comes From
A suggested retail price on a build is a price to order a new one from a shop, not a promise about what the truck will fetch at auction. We’ve seen that tension before. Our look at a Velocity-built 1974 Bronco testing the restomod ceiling at $219,900 and our piece on why the builder’s name can be worth more than the spec sheet both dig into how much a shop’s reputation adds once a build leaves the showroom. On the lower end of the Coyote Bronco world, a 1966 Bronco with a 2018 Coyote and a 10-speed reached $40,000 on Hemmings with its reserve unmet, and a supercharged Coyote 1967 Mustang restomod with Eleanor styling asks $265,000.
There are practical reasons bidders may hold back at this stage. The Bronco is a dealer consignment, Hagerty’s listing disclaimer reminds bidders to verify details, condition, registration requirements and any applicable dealer fees, and a soft-top-only truck won’t suit everyone. Still, with eight days left on the clock, the current bid is a snapshot, not a result.
The Auction
The 1967 Bronco “Ranger” is on Hagerty Marketplace until 3:00 p.m. EST on Thursday, Nov. 19, from PJ’s Auto World in Clearwater, Florida. The high bid was $30,000 with 10 bids when we last checked. Check the full listing and 278-photo gallery for the details, and run the numbers for your own truck with Hagerty’s valuation tools.