1968 Mercury Cougar

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Overview


There were many comfort and performance options available for the Cougar, including a steering wheel and a power driver's seat that could be swiveled for ease of entry/egress.



Not much changed for the 1968 Cougar in its second year. The addition of federally mandated side marker lights and front outboard shoulder belts were among the minor changes, but the biggest changes were under the hood and in performance for the XR-7 model. A 210 hp (157 kW) 302-in3, two-barrel V8 was the base engine on all XR-7s and early standard Cougars. Three new engines were added to the option list this year: the 230 hp (172 kW) 302-in3, four-barrel V8; the 335 hp (250 kW) 428-in3, four-barrel V8; and the 390 hp (291 kW) 427-in3, four-barrel V8. In addition, the 289-in3 engine was made standard on base cars without the interior decor group midway through the model year.

There were many comfort and performance options available for the Cougar, including steering wheel and a power driver's seat that could be swiveled for ease of entry/egress.

Mercury was serious about the Cougar being the performance icon for the company. The XR7-G, named for Mercury road racer Dan Gurney, came with all sorts of performance add-ons, including a hood scoop, Lucas fog lamps, and hood pins. Engine selection was limited only to the 302, 390, and 428 V8. A total of 619 XR7-Gs were produced, and only 14 Gs were produced with the 428 CJ. The mid-year 7.0-L GT-E package was available on both the standard and XR-7 Cougars and came with the 427 V8. The 428 Cobra Jet Ram Air was available in limited numbers on the GT-E beginning 1 April 1968. Conservatively rated at 335 hp (250 kW), the 428 Cobra Jet could produce much more (306 kW (410 hp)) from the factory. A total of 394 GT-Es were produced, 357 with the 427 and 37 with the 428. The GT-E came with power front disc brakes as standard.

Production Numbers


Standard Hardtop 78,337
XR-7 Hardtop 32,712
Bench-Seat Hardtop 2,677
Total Production 113,726

Performance Specs


Engine Size Carb. HP Torque 0 to 60 Quarter mile
Cougar 302 V8 302ci 1x2bbl 210 at 4600 rpm 295 lb-ft at 2600 rpm - -
Cougar Super 302 302ci 1x4bbl 230 at 4800 rpm 310 lb-ft at 2800 - -
Marauder 390 P V8 390ci 1x2bbl 280 at 4400 403 lb-ft at 2600 - -
Marauder 390 GT 390ci 1x4bbl 325 at 4800 427 lb-ft at 3200 6.7 sec 15.1 sec at 93.7 mph
Cougar 427 E V8 427ci 1x4bbl 390 at 5600 rpm 460 lb-ft at 3200 - -
428 CJ Ram Air 428ci 1x4bbl 410 - - -

Transmission


  • 3-Speed manual
  • 4-Speed manual
  • Auto (Merc-O-Matic)

Paint & Colors


Exterior

Wellington Blue
Nordic Blue
Caribbean Blue
Glacier Blue
Diamond Blue
Madras Blue
Augusta Green
Lime Frost
Sea Foam Green
Grecian Gold
Fawn
Saxony
Polar White
Black Cherry
Cardinal Red
Onyx

Interior

Black
Dark Blue
Light Blue
Aqua
Dark Ivy Gold
Light Ivy Gold
Parchment
Nugget Gold
Saddle
Dark Red

OEM Brochures


About the Knowledge Base


The Motorious Knowledge Base provides a comprehensive vehicle overview for the 1968 Mercury Cougar including production numbers, performance specs, factory colors, and OEM brochures. Check out additional model years or related content linked to this article or view other Makes and Models in our Research center.

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