The most custom hood stripe ever.
The Porsche 911 is already one of the most customizable new vehicles out there, but Porsche just introduced the ultimate custom expression for customers to put on their cars: a copy of their fingerprints! Starting in March, Porsche's vehicle customization division – Porsche Exclusive Manufaktur – will give customers the option of having their fingerprints painted on the hood of using direct printing.
The procedure begins on the assembly line where the hood of the 911 is removed and sent to a specialized area set up in Porsche's training center. This is where the fingerprint is screen printed onto the hood and then a clear coat is added, but before getting to this step, the fingerprint is "processed" to make sure there are no security issues with plastering your biometric data for all to see. German customers need to pony up 7,500 euros, which is about $8,100 USD, for this custom option, but specific pricing has yet to be announced for other markets.
For now, fingerprints are the only customer-specific designs that can be applied with this process, but this unique process opens the door for a variety of custom paint designs in the future. The development of the hardware and software for this direct printing method allows Porsche to produce designs that might not be possible with conventional painting procedures.
The only downside we see could see is the resale value of having someone else's fingerprint on a pre-owned 911. What do you think about having your fingerprint painted on your car's hood? Let us know on the Motorious Facebook page.