Land Rover is raising the bar for high-end SUVs with the introduction of the Range Rover SV Ultra, a new flagship model that pushes exclusivity and luxury further than ever before. The latest addition to the lineup will not be available to the general public, as prospective buyers must receive a direct invitation from the automaker to purchase one.
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Positioned above the existing SV and SV Black variants, the SV Ultra represents the most refined version of the iconic Range Rover to date. While the exterior changes are understated, they reflect a focus on craftsmanship and premium detailing. The vehicle debuts in an exclusive Titan Silver finish, designed to mimic the look of liquid metal through advanced pigment and aluminum flake technology. This is paired with Satin Platinum Atlas and Silver Chrome accents, along with newly designed 23-inch alloy wheels finished in Platinum Silver.
Inside, the upgrades become more pronounced. The cabin features a two-tone color scheme combining Orchid White and Cinder Grey, wrapped in Ultrafabric upholstery. The material is leather-free and incorporates intricate laser-designed patterns, offering both sustainability and visual depth. Additional elements such as rattan palm veneer and an open-pore finish contribute to a cohesive, modern interior aesthetic.
A major highlight of the SV Ultra is its advanced audio system, described as a first of its kind. The setup integrates 21 electrostatic speakers throughout the cabin, including within the seats, headliner and flooring. The design transforms the interior into an immersive listening environment, delivering sound directly through what Land Rover refers to as “Body and Soul” seating.
At launch, the SUV will be offered with two powertrain options: a hybrid-assisted 3.0-liter six-cylinder engine producing 454 horsepower and a 4.4-liter V-8 generating 519 horsepower. An all-electric variant is expected to follow at a later date.
Pricing has not been announced, but the SV Ultra is expected to exceed the already high starting price of the current SV models. With its invitation-only availability and elevated design, the vehicle signals Land Rover’s continued push into ultra-luxury territory.
