Friedhelm Loh’s $1.5 billion car collection of hypercars and classics is now a public museum near Frankfurt.
One of the world’s most valuable private car collections is no longer behind closed doors. German billionaire Friedhelm Loh has opened his $1.5 billion automotive trove to the public, transforming hundreds of rare cars and hypercars into a museum experience.
The Nationales Auto Museum, located roughly an hour from Frankfurt, now houses Loh’s vast collection. Inside, visitors encounter everything from modern hypercars such as the Bugatti Centodieci, Mercedes-AMG One, and Lamborghini Aventador SVJ to motorsport legends like Formula 1 racers, Le Mans prototypes, and BMW touring cars.
Historic icons including the Ferrari F40 and Mercedes-Benz CLK GTR sit alongside the latest supercars, creating a lineup that spans decades of engineering milestones. Cars are displayed in expansive halls with multi-level racks and a curved central showroom designed to highlight each machine’s form and history.
Unlike many private collections, the museum promises constant evolution. Vehicles are rotated every few months, ensuring repeat visitors see different models over time. Admission costs less than $30, a fraction of the value of the machines on display.
Germany has long drawn enthusiasts to factory museums from Porsche, Mercedes-Benz, and BMW. Loh’s project adds another major destination for automotive fans, joining a growing trend of private collectors opening their garages to the public.
By placing his collection on display, Loh has not only created a showcase of speed and style but also provided access to vehicles that might otherwise remain unseen. With its mix of hypercars, classic racers, and rare production models, the Nationales Auto Museum is already being hailed as one of Europe’s most significant automotive attractions.
