Bugatti has unveiled a new symbol of bespoke automotive luxury: the Brouillard, a one-of-one hypercar built under the brand’s new Programme Solitaire. Priced between $10 million and $20 million, the French automaker’s latest creation pushes the boundaries of exclusivity, craftsmanship and power.
The Brouillard—named after company founder Ettore Bugatti’s favorite horse—is the first car produced through the Solitaire initiative, which allows Bugatti to create entirely unique commissions for select clients. Unlike the brand’s Sur Mesure customization program, which tailors existing models, Solitaire vehicles are built from the ground up. Bugatti says only two of these hypercars will be produced per year, each representing a distinct expression of design and performance.
At its core, the Brouillard is powered by Bugatti’s legendary 8.0-liter quad-turbocharged W16 engine, producing 1,578 horsepower and 1,180 pound-feet of torque. While official performance data remains undisclosed, expectations are that it will rival the open-top Mistral’s 0–60 mph time of 2.4 seconds.
Design-wise, the Brouillard combines elegance and aggression. Its coupé-style body wears a satin green upper finish paired with green-tinted exposed carbon fiber below, evoking what Bugatti design director Frank Heyl describes as the stance of a “trained horse.” Aerodynamic details, including a fixed ducktail rear wing and sculpted diffuser, balance visual drama with aerodynamic efficiency.
Inside, the equestrian theme continues with hand-embroidered tartan upholstery, intricate saddle-like detailing, and a gear shifter topped by a miniature horse sculpture. Every inch of the cabin reinforces Bugatti’s commitment to artful engineering.
The Brouillard will make its public debut at Monterey Car Week, continuing Bugatti’s tradition of unveiling its most exclusive models at the world’s most prestigious automotive event.
With the Solitaire program, Bugatti signals a future where ultra-personalized, one-off vehicles blur the line between mechanical achievement and fine art—offering not just transportation, but individuality on four wheels.
Via Bugatti
