Bugatti and LEGO have expanded their long-running collaboration with the launch of two new automotive-inspired building sets, reinforcing the growing intersection between high-performance engineering and creative design. Beginning Jan. 1, the LEGO Technic Bugatti Chiron Pur Sport and the LEGO Speed Champions Bugatti Vision Gran Turismo became available globally, marking the first time four different Bugatti LEGO models are offered simultaneously.
The release places the new sets alongside previously launched LEGO interpretations of the Bugatti Centodieci and Bugatti Bolide, creating an unprecedented lineup that spans both real-world hypercars and digital concept vehicles. The expanded collection reflects Bugatti’s effort to broaden its reach beyond traditional hypercar ownership and connect with a wider audience of collectors, builders, and automotive fans.
The Chiron Pur Sport set focuses on one of the most driver-oriented variants of the Chiron family. Known for its agility, reduced weight, refined aerodynamics, and shorter gear ratios, the Pur Sport emphasizes handling precision over outright top speed. LEGO’s Technic version translates those characteristics into a 771-piece model finished in orange with black accents. Functional elements include working steering, opening doors and hood, and a scaled representation of Bugatti’s signature W16 engine. The completed model measures more than 8 centimeters high and nearly 29 centimeters long, positioning it as a substantial display piece intended for builders aged nine and older.
The second release draws from Bugatti’s digital and conceptual past. The Vision Gran Turismo was originally created for the Gran Turismo video game series and later unveiled as a full-scale show car in 2015. Its design references Bugatti’s racing heritage from the early 20th century, including historic endurance racing success. LEGO’s Speed Champions version captures that dramatic styling in a compact 284-piece build, featuring hallmark elements such as the horseshoe grille, roof fin, distinctive headlight arrangement, and an oversized rear wing. The set also includes wide tires with Michelin branding and a Bugatti-themed minifigure.
Both new models are compatible with the LEGO Builder app, which provides interactive three-dimensional instructions designed to enhance the building process. The sets are available through Bugatti’s online shop, LEGO’s website, and LEGO retail stores worldwide.
Together, the new releases highlight how Bugatti and LEGO continue to blend advanced automotive design with accessible creativity, offering fans a hands-on way to engage with the brand’s engineering philosophy and visual identity across multiple generations and platforms.
