Broad Arrow Auctions has announced a new multi-year partnership with The Quail, A Motorsports Gathering, becoming the event’s official auction partner starting in 2026. The agreement adds a major auction component to one of the most exclusive automotive events held during Monterey Car Week and signals Broad Arrow’s continued expansion within the collector car market.
The inaugural Broad Arrow auction at The Quail is scheduled for August 13 and 14, 2026, and will take place at The Quail Golf Club in Carmel, California. Organizers expect approximately 175 collector vehicles to be offered for sale, spanning a wide range of segments including pre-war and post-war classics, historically significant motorsport cars, rare supercars, and emerging modern collectibles.
The Quail, now entering its 23rd edition, is widely regarded as one of the most curated and upscale gatherings in the automotive calendar. The event is known for blending concours-level vehicles with manufacturer debuts, themed displays, and a luxury hospitality experience that includes gourmet dining and entertainment. Adding a major auction aligns with the event’s focus on exclusivity and collector engagement.
For Broad Arrow, the partnership represents a significant milestone as the company continues positioning itself as a leading global auction house. The firm has experienced rapid growth, recording a 97 percent increase in total transaction value from 2024 to 2025. Aligning with The Quail places Broad Arrow at the center of one of the most influential weeks in the collector car world and expands its visibility among top-tier collectors and consignors.
Both organizations have emphasized a shared commitment to enhancing the experience for automotive enthusiasts and collectors. The collaboration is designed to integrate seamlessly into The Quail’s established format while providing buyers and sellers access to a curated selection of vehicles presented within a luxury-focused environment.
The auction is expected to become a permanent fixture of The Quail’s programming under the multi-year agreement. Consignment opportunities for the 2026 sale are open, with Broad Arrow inviting submissions from collectors interested in participating in the debut auction.
With Monterey Car Week continuing to grow as a global hub for high-end automotive transactions, the addition of Broad Arrow as The Quail’s official auction partner underscores the increasing demand for curated, experience-driven collector car sales at the highest level of the market.
