Barrett-Jackson made history during last week’s 48th annual Scottsdale Auction, held across January 12-20. Selling more than 1800 vehicles, auctioning away $118 million worth of collector cars with a 99.74% sell-through rate, bidders witnessed the largest public No Reserve collector car auction ever held.
Over 1500 pieces of automobilia were also sold, bringing in a further $4.05 million, alongside $9.6 million raised for charity through the sale of the world’s first 2019 Ford GT and new-generation Mustang GT500. These additions brought total auction sales to more than $131.6 million.
The weeklong automotive event also cracked a further milestone with over 5300 bidders in attendance amid a record number of guests.
‘Thanks to our bidders, consignors and guests, we started 2019 at full throttle with our most successful event yet,’ said Craig Jackson, chairman and CEO of Barrett-Jackson.
‘The atmosphere was electric as the demand for collector cars continues to grow and expand to a new, younger generation of enthusiasts. We sold over 1800 No Reserve vehicles – including an unbelievable docket of supercars and Resto-Mods – making this the largest No Reserve collector car auction in history.
‘The skyrocketing number of millennial and Gen-X buyers demonstrates how vibrant and exciting it is to be at Barrett-Jackson for all generations.’
Auction results showcased an increasing demand for well-heeled restomods. This shift in interest is reportedly driven by younger buyers, such as singer Ray J; who placed the winning bid on a 1967 Chevrolet Camaro Resto-Mod Coupé.
“Barrett-Jackson continues to bring more people into this hobby by offering vehicles that resonate among buyers,” said Steve Davis, president of Barrett-Jackson.
“Many criticized our championing of Resto-Mods and customs when we added them to the docket in 2002. Over the years, this has become the hottest trend, with cars that create the same excitement as those from the greatest custom coachbuilders of the past.
‘From Resto-Mod Camaros to custom Broncos, the hunger for classic styling with modern technology is skyrocketing. A major generational shift has occurred, and Barrett-Jackson is once again at the forefront.’
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