1989 1LE R7U Players Challenge Series Trans Am Is A Rare Bird

Jul 18, 2019 2 min read
1989 1LE R7U Players Challenge Series Trans Am Is A Rare Bird

This low-mileage Pontiac is a rare and Canadian-only model.

In the late 1980s and early 1990s, there were Canadian motorsports events known as the known as Player's Challenge Series, which was usually broadcast during a Canadian television program known as GM Motorsports Hour. The series consisted of 3rd-generation Chevrolet Camaro and Pontiac Firebird Trans Am models that General Motors themselves prepared for the competition.

1989 1LE R7U Players Challenge Series Trans Am Is A Rare Bird

Luckily for fans of the Player's Challenge Series, they were able to add the 1LE R7U option code to their Camaro or Trans Am. This package included various components from the racecars, such as a specially-prepared 305 cu.-in. V8 engine, 4-wheel disc brakes from a Corvette, improved power steering and suspension, a mandatory 5-speed manual gearbox, and more. With that being said, this 1989 Pontiac 1LE R7U Firebird Trans Am Players Challenge Series is one of the rarest examples of the Player’s Challenge Series third-gen models.

This beautiful Pontiac is available in Gloucester, Ontario, Canada. This example has just 16,921 kilometers, which translates to approximately 10,500 miles. As mentioned before, it features a factory-modified 5.0-liter V8 engine, which pairs to a Borg-Warner 5-speed manual transmission to drive the rear wheels. The rear end on these cars is also an upgraded unit, with this Trans Am featuring a 3.45 ratio limited-slip differential out back.

Additionally, the cabin on this car is very clean, featuring a light gray interior in practically flawless condition. There are some minor comforts, such as power locks and windows, a leather-wrapped steering wheel, and a factory AM/FM radio, but this car mostly focuses on performance.

1989 1LE R7U Players Challenge Series Trans Am Is A Rare Bird

Last but not least, this extremely clean Pontiac Firebird Trans Am is a Canadian-only model, making it an extremely interesting addition to any collection. Additionally, according to the Greater Toronto Collector Car Museum, there were only 497 total cars with the R7U option code, and only 109 of them were Trans Am models. This unique 3rd-gen Firebird is a conversation starter, and also a great addition to any collection.


Great! Next, complete checkout for full access to Motorious.
Welcome back! You've successfully signed in.
You've successfully subscribed to Motorious.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.