When the docket at Barrett-Jackson's 2026 Columbus auction crosses the block, one lot will carry far more weight than its build sheet suggests. This custom 2022 Ford Bronco was created by RealTruck in partnership with Cincinnati Bengals quarterback Joe Burrow, the Joe Burrow Foundation and Pro Motorsports, and it is being offered at no reserve with a remarkable promise: 100 percent of the hammer price goes straight to charity.
A Bronco Built for a Cause
The Joe Burrow Foundation launched in 2022 with a mission focused on food insecurity and mental health resources for young people, and this Bronco was conceived as a rolling fundraiser for that cause. Rather than a typical celebrity collaboration that trades on a name, the entire sale price of the truck is earmarked for the foundation, turning the auction itself into the donation. For bidders, it is a rare chance to land a genuinely one-off vehicle while writing a check that does real good.
What RealTruck and Pro Motorsports Built
Underneath the show-stopping wrap sits Ford's modern Bronco formula, here in four-door form and motivated by the familiar 2.7-liter twin-turbo EcoBoost V6 paired with a 10-speed automatic. Four-wheel drive, power steering, power brakes and air conditioning all remain in place, so this is very much a usable truck rather than a static display piece. Where it departs from a factory Bronco is in the details: RealTruck AMP Vision powered steps, a Superlift suspension lift, a Havoc Steel Bender front bumper and an integrated RealTruck winch give it a purposeful, trail-ready stance.
Visually, it leaves no doubt about who inspired it. The bodywork wears Burrow's signature purple-and-gold scheme, complete with a stylized "9" and his name running down the doors, tiger-stripe accents on the rear quarter glass and a roof-mounted light bar. Inside, the theme continues with a purple-wrapped steering wheel, diamond-stitched seats and bright accent touches, blending NFL flash with the Bronco's rugged cabin.
Where the Bronco Market Stands
Putting a number on a charity build like this is tricky, because the price is really a measure of generosity rather than a straight valuation. Still, the broader Bronco market gives some useful context. According to the Hagerty Valuation Tools, vintage first-generation Broncos remain genuinely collectible, with an early Base 2dr Pickup 4x4 carrying a #3 (Good) condition value around $41,200, while later full-size models from the 1990s sit closer to the $18,000 range. The sixth-generation Bronco that underpins this build is too new for a settled price guide entry, but demand for clean, well-optioned four-door examples has stayed strong on the used market, and a documented celebrity one-off occupies a category all its own. Buyers tracking values can run the configuration themselves through Hagerty's tools to see how the modern trucks are trending.
When and Where It Sells
The Bronco is slated to cross the block at approximately 3:30 p.m. EDT on Friday, June 26, 2026, as part of Barrett-Jackson's Columbus event, and it runs at no reserve. Combine that with the no-reserve format and the 100-percent-to-charity pledge, and you have the kind of lot that tends to draw spirited bidding well beyond what the spec sheet alone would justify. Whoever takes it home gets a truly unique Bronco, a great story and the satisfaction of knowing every dollar went to a good cause.
