A fully modernized 1976 Ford Bronco in Lavender Mist stunned the collector world with a $440,000 sale at Barrett-Jackson.
If you’ve ever wondered how far the restomod craze can go, here’s your answer: a 1976 Ford Bronco just hammered for a jaw-dropping $440,000. No misplaced decimal, no typo—someone really paid nearly half a million dollars for a classic Bronco wearing Lavender Mist paint. And once you understand what this build is, the price starts to make a staggering amount of sense.
This wasn’t a dusty survivor or even a carefully restored original. It was a completely re-engineered Bronco—reborn from the frame up as a modern luxury performance SUV disguised as a 1976 icon. The truck crossed the block at Barrett-Jackson Scottsdale earlier this fall, quickly becoming one of the most talked-about sales of the event.
To appreciate how far this build has come, it helps to remember what a ’76 Bronco was when new. The final years of the first-generation Bronco delivered rugged simplicity: solid axles, leaf springs, vague steering, and just enough power to get the job done. They were built to outperform a Jeep CJ and cost less than a Land Cruiser—not to pamper anyone. The charm was all in the honesty of the design, not refinement.
This Lavender Mist Bronco kept the charm, but everything else is modern. Built by Vintage Modern on a Kincer Engineering chassis, it packs a 460-hp Ford Performance 5.0-liter Coyote V8, a 10-speed automatic transmission, an electronic 2-speed transfer case, four-link suspension with Fox shocks, hydroboost four-wheel discs, Borgeson steering, and a fully lined underside ready for real use.
The exterior stays true to the classic silhouette but with concours-level detail: two-stage Lavender Mist paint, a white soft top, chrome accents, stainless exhaust, retractable side steps, and a family-style roll cage. The interior is pure boutique luxury—Snow White diamond-stitched leather, heated seats, Vintage Air, Dakota Digital gauges, Dynamat insulation, Bluetooth audio, power windows, and modern wiring throughout.
The build itself cost roughly $280,000. So why the $440K hammer? The buyer wasn’t only paying for hardware—they were paying to skip the two-year wait, the supply-chain scavenger hunt, and the risk that a complex restomod won’t turn out perfectly. In today’s market, time, certainty, and flawless execution carry their own premium.
This Bronco represents where the collector world is heading. Nostalgia alone isn’t enough anymore. Buyers want classics they can drive daily, rely on, and enjoy without compromise. This truck delivers exactly that—1976 looks with 2024 performance and comfort, wrapped in a color no one will forget.
Half a million for a Bronco? For someone, it was worth every penny. And based on the crowd reaction, they weren’t the only one thinking it.
