The 2026 Dodge Durango SRT Hellcat arrives with an unexpected twist in its pricing strategy: employees of Wendy’s are now eligible for FCA Affiliate Rewards, giving them access to preferred pricing on the 710-horsepower three-row SUV. The pairing of fast-food service jobs and one of the most powerful family vehicles on the market seems implausible at first, but the discount is genuine.
Under the affiliate program, Wendy’s workers qualify for a price set at 1 percent under the factory invoice, with a $75 administrative fee added. On the latest Durango Hellcat, which carries a $79,995 sticker before destination charges, the invoice comes in around $78,115. After the program is applied, the final price lands roughly $2,600 below MSRP. The offer comes with no negotiation required, making it straightforward for anyone covered under the program.
But the simplicity of the deal doesn’t translate into substantial overall savings. Unlike last year’s model, which benefited from sizable incentives, the 2026 Durango Hellcat currently carries only standard financing options. Dodge’s calculations show a 6.19 percent rate for a 72-month loan, with no model-specific rebates, no reduced-rate financing and no lease promotions. The only additional benefit is a 90-day payment deferment through Stellantis Financial Services, which delays the first payment but doesn’t reduce the cost.
The contrast with the 2025 version is significant. That model was eligible for up to $7,100 in rebates and financing as low as 1.9 percent, making it far more affordable for buyers who acted quickly. Even with the Wendy’s-based affiliate discount, the 2026 edition ends up being more expensive once financing is factored in.
The unusual discount highlights how broad the affiliate network has become, but it doesn’t turn the Durango Hellcat into a budget vehicle. The supercharged SUV remains a costly purchase—even for first-time buyers putting significant money down—and the new program does little to change the overall financial equation.
