Stellantis plans a multibillion-dollar investment in U.S. operations, with Dodge reportedly developing a new gasoline-powered V8 muscle car.
Stellantis is preparing a major new round of investment in its North American operations, marking a strategic shift aimed at revitalizing several of its struggling U.S. brands — including Dodge, Jeep, and Chrysler.
According to a report from Bloomberg, the automaker’s board has approved plans to inject up to $5 billion into its U.S. operations. The funds will reportedly be used to restart idled assembly lines, hire new workers, and develop new models designed to strengthen the company’s presence in its largest and most competitive market.
Sources familiar with the matter said one of the most intriguing developments under discussion is a new Dodge muscle car featuring a traditional V8 gasoline engine — a bold move as most automakers transition toward electrification. If approved, the new model would signal Dodge’s continued commitment to high-performance vehicles that embrace the brand’s heritage while complementing its growing lineup of electrified offerings.
The investment represents a significant departure from the strategy of former CEO Carlos Tavares, who emphasized cost-cutting and offshoring production to lower-cost regions. That approach reportedly backfired, leading to production slowdowns, furloughs, and declining brand momentum in the U.S. market.
Under new CEO Antonio Filosa, Stellantis appears to be re-centering its efforts on American manufacturing and brand identity. Analysts see the move as an acknowledgment that brands like Dodge and Jeep remain strongest when rooted in their domestic legacy.
While Chrysler’s revival is expected to take more time, Stellantis aims to reignite interest across its portfolio through new product launches and increased investment in its North American plants. Filosa is expected to formally outline the company’s revised strategy in the coming weeks, setting the stage for what could be a major transformation for Stellantis’ U.S. operations.
