Porsche delivered 279,449 vehicles to customers worldwide in 2025, reflecting a 10 percent decline from the 310,718 units delivered the previous year. The automaker said the results aligned with internal expectations, citing supply constraints, regional market pressures, and a continued focus on prioritizing value over volume.
Despite the overall decline, Porsche maintained a balanced global sales structure across major regions. North America remained the company’s largest market, with 86,229 deliveries, essentially unchanged from 2024. Overseas and Emerging Markets also held steady, recording 54,974 deliveries, down just 1 percent year over year.
Europe experienced a more pronounced decline. Deliveries across Europe excluding Germany totaled 66,340 vehicles, down 13 percent. In Germany, Porsche delivered 29,968 cars, a decrease of 16 percent. The company attributed the declines in both regions largely to supply gaps affecting combustion-engined versions of the 718 and Macan, stemming from new EU cybersecurity regulations. China recorded the steepest drop, with deliveries falling 26 percent to 41,938 units amid challenging luxury market conditions and heightened competition, particularly in the electric vehicle segment.
The Macan remained Porsche’s top-selling model line globally, with 84,328 deliveries. More than half of those were fully electric versions, totaling 45,367 units, while 38,961 combustion-engined Macans were delivered in markets where the model remains available. The Cayenne followed closely with 80,886 deliveries, down 21 percent after a strong prior year that included catch-up demand.
The 911 continued to serve as a cornerstone of the brand, posting a new delivery record with 51,583 units delivered worldwide. Panamera deliveries reached 27,701, down 6 percent, while the 718 Boxster and Cayman totaled 18,612 deliveries as production ended in October 2025. Taycan deliveries declined 22 percent to 16,339 vehicles amid a broader slowdown in electric vehicle adoption.
Electrified vehicles accounted for 34.4 percent of Porsche’s global deliveries in 2025, including 22.2 percent fully electric and 12.1 percent plug-in hybrid models. In Europe, electrified vehicles made up 57.9 percent of deliveries, marking the first time they surpassed combustion-engined models in the region.
Looking ahead to 2026, Porsche plans to manage production and demand carefully, factoring in the phase-out of combustion-engined 718 and Macan models while continuing to invest in combustion, hybrid, and fully electric powertrains. The company also intends to expand customization offerings to meet growing customer demand for individualized vehicles.
