Mopar is revving up for the 2025 SEMA Show in Las Vegas with a preview of what’s to come. On Tuesday, the brand released a first look at one of several concept vehicles it will debut at the annual aftermarket and performance showcase, which runs Nov. 4–7 at the Las Vegas Convention Center.
The “Sneak Peek No. 1” announcement hints at a wide-ranging display that will include custom vehicles, new factory-engineered performance parts, and authentic accessories—all tested to meet the same standards as production components. Mopar’s exhibit will occupy the South Hall of the convention center, where it has become a fixture for decades among performance enthusiasts and industry insiders alike.
“Mopar has always represented the bridge between factory engineering and the customization world,” the company said in its statement. “Our presence at SEMA continues that tradition, offering enthusiasts ways to personalize and enhance their vehicles without compromising quality or reliability.”
Founded in 1937 as a brand of antifreeze products, Mopar—its name derived from the words “Motor” and “Parts”—has evolved into Stellantis’ global service and performance arm. The company built its reputation in the 1960s muscle car era, when it supplied factory-backed speed and handling upgrades for Dodge, Chrysler, and Plymouth vehicles. Since then, it has expanded to include technical support, customer service, and a global catalog of parts designed for both modern vehicles and classic restorations.
While Mopar has yet to reveal the specifics of its new concept, anticipation is high given the brand’s history of unveiling bold, performance-oriented designs at SEMA. With its 2025 lineup, Mopar looks to honor its past while showcasing the next generation of innovation for Stellantis brands and their passionate owners.
Via Stellantis
