Mercedes-Benz will launch 18 new models by 2027, balancing EVs and combustion engines to close its sales gap with BMW.
Mercedes-Benz will introduce 18 new vehicles by the end of 2027 as part of a sweeping product offensive aimed at closing the sales gap with rival BMW, company CEO Ola Källenius confirmed this week.
Calling the upcoming cycle “probably the most intense amount of launches in a three-year period in the history of our company,” Källenius outlined Mercedes-Benz’s strategy to balance electric and internal combustion vehicles while maintaining global competitiveness.
BMW has surged ahead in luxury vehicle sales, delivering 178,499 cars in the first quarter of 2025 compared to Mercedes’ 142,000 units. In response, Mercedes is doubling down on both sides of the propulsion spectrum, with a plan that includes six new EVs and six combustion models in its upper-tier luxury lineup, two ICE vehicles and one EV in the midrange “core” segment, and four models across its entry-level offerings—two of which are expected to be gas-powered.
Among the anticipated models are an all-electric version of the GLC SUV, a refreshed C-Class, and a new generation of AMG performance models. Mercedes also plans to introduce a smaller G-Class model and bring the GTXX concept into production, including an SUV variant.
Despite growing EV investment, Källenius emphasized the ongoing importance of combustion engines, especially in premium segments. “Five years ago, we would have estimated that we’d be further along in the journey to electrification,” he said. “But you cannot let your high-tech combustion engine side sit still.”
Mercedes’ shift will also include a rebranding effort for its electric models, retiring standalone EQ badging in favor of integrating EVs under established nameplates like the S-Class.
The ambitious roadmap underscores Mercedes’ intent to meet customer demand across both traditional and electric platforms, while regaining market share in the increasingly competitive luxury sector.
