A custom 1949 Mercury coupe built and owned by Jesse James is drawing attention for its blend of classic styling and modern high-performance engineering. Known for his work with West Coast Choppers, James transformed the vintage Mercury into a fully customized machine that reflects both craftsmanship and power.
At the core of the build is a Chevrolet Performance Ram Jet 502 cubic-inch big-block V8 engine, delivering 502 horsepower. The engine features a forged rotating assembly, aluminum cylinder heads, and an electronic fuel injection system, creating a combination designed for both reliability and strong output. Power is transferred through a TH400 four-speed automatic transmission and routed to a Currie 9-inch rear end equipped with a limited-slip differential.
The vehicle’s performance extends beyond the engine. A custom chassis incorporates a NASCAR-inspired suspension setup developed by West Coast Choppers. The front features custom A-arms, while the rear utilizes trailing arms with a center link. Ridetech coilover shocks are installed at all corners, enhancing ride quality and handling. Stopping power is managed by Baer four-wheel disc brakes.
Visually, the Mercury maintains its iconic postwar silhouette but is heavily modified. The body features a chopped roofline, reshaped hood with louvers, and a one-piece front clip. Custom elements extend to the bumpers, grille, marker lights, and inner body panels. The car is finished in a deep Oxblood Red paint, giving it a distinctive presence, and rides on 18-inch Curtis Speed wheels fitted with BFGoodrich radial tires.
Inside, the cabin reflects the same level of detail. A custom billet dashboard incorporates design elements inspired by the exterior grille, while an art deco-style clock and modern gauges provide a mix of vintage inspiration and contemporary functionality. Additional features include a Lokar shifter, custom pedals, and a uniquely designed billet steering wheel.
The vehicle carries a VIN that may require inspection or reassignment depending on registration requirements in different states. As a complete custom build, the 1949 Mercury stands as a showcase of personalized automotive design and engineering.
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