Ford to unveil a new EV platform and debut affordable electric models aimed at revitalizing its struggling Ford e division.
Ford Motor Co. will unveil its next-generation electric vehicle architecture and new battery-powered models during an event in Kentucky on August 11, CEO Jim Farley confirmed during the automaker’s second-quarter earnings call this week.
Describing the moment as a potential “Model T” milestone, Farley said the long-anticipated platform aims to reset Ford’s electric vehicle strategy and improve profitability in the company’s loss-making Ford e division. The platform and vehicles will be designed and built in the U.S., part of Ford’s broader effort to produce affordable EVs with broad consumer appeal.
“This is a Model T moment for us at Ford,” Farley said. “We will be in Kentucky to share more about our plans to design and build a breakthrough electric vehicle and a platform in the U.S.”
The announcement comes as Ford continues to restructure its EV strategy. The company has scaled back plans for some larger electric SUVs and a second-generation F-150 Lightning in response to weaker-than-expected demand. Instead, the automaker is pivoting toward compact crossovers and mid-size pickups—two of the most competitive segments in the U.S. market.
At the heart of this strategy is a newly developed EV platform, reportedly engineered by a dedicated skunkworks team. Unlike the architecture used in the Mustang Mach-E, the new system is expected to support both electric and internal combustion vehicles. A Ford spokesperson confirmed that the architecture will merge electrical systems to enable software-defined features across future product lines, including the Bronco, Ranger, and Mustang.
The first production vehicle on the platform will reportedly be a mid-size electric pickup, likely launching in 2027. It will be powered by lithium iron phosphate (LFP) batteries sourced from the BlueOval Battery Park in Michigan, where production is scheduled to begin in 2026.
Ford’s Kentucky reveal will provide a first look at the automaker’s next chapter in electric mobility, as it seeks to reclaim momentum in a rapidly evolving and highly competitive EV landscape.
