Broad Arrow announces prestigious new Zürich Auction for November 2025 in partnership with Auto Zürich, featuring 60 collector cars.
Broad Arrow Auctions, a Hagerty (NYSE: HGTY) company, is expanding its European footprint with the launch of a new high-profile event: The Zürich Auction, set for 1 November 2025. Held in partnership with Auto Zürich, the auction will take place at the renowned Dolder Grand hotel and serve as the grand finale of the annual Auto Zürich motor show.
The inaugural Zürich Auction will present approximately 60 carefully curated collector cars, sourced from around the globe, at one of Europe’s most exclusive venues. Overlooking Lake Zürich and nestled in the historic Adlisberg hillside, The Dolder Grand offers a fitting backdrop to showcase some of the world’s most desirable classic and modern automobiles.
Karsten Le Blanc, Head of Broad Arrow’s EMEA Region & Broad Arrow Capital, emphasized the importance of this move in strengthening the company’s European presence. “Switzerland is home to some of the world’s most respected car collections. Partnering with Auto Zürich allows us to bring a world-class auction to a market with deep appreciation for collector cars,” he said.
First held in 1987, Auto Zürich has grown into one of Europe’s most dynamic automotive showcases, drawing tens of thousands of visitors annually. With a strong mix of legacy brands and innovation, it provides a natural stage for Broad Arrow’s expansion.
Paul Gaucher, Broad Arrow’s Head of Consignments for Switzerland, highlighted the Dolder Grand’s significance. “Hosting this auction at such an iconic location reinforces the level of excellence we aim to bring to Zürich. We anticipate a strong response from both collectors and enthusiasts.”
This announcement follows Broad Arrow’s record-breaking European debut at the Concorso d’Eleganza Villa d’Este in May, where sales totaled €31.2 million. The firm also plans its Zoute Concours Auction in Belgium this October.
Collectors interested in consigning vehicles or attending The Zürich Auction are encouraged to contact Broad Arrow specialists. Full event details and early consignments will be announced soon at broadarrowauctions.com.
