Acura pledges sedans and coupes remain central to its future while hinting at a new chapter for the NSX supercar.
At a time when SUVs dominate showrooms, Acura is signaling it won’t abandon traditional car enthusiasts. A senior executive at the brand recently confirmed that sedans and coupes will continue to be part of Acura’s strategy, even as the broader industry pivots toward crossovers and electrification.
The statement comes as Acura works to balance heritage with modern market demands. Models like the Integra have kept Acura’s sedan presence alive, while the brand has leveraged its crossover lineup, including the RDX and MDX, to maintain strong sales. But leadership is clear that two- and four-door passenger cars remain integral to Acura’s identity.
Of particular note was a hint at what might be next for the NSX. Once Acura’s flagship sports car, the NSX concluded its most recent production run in 2022 with the Type S hybrid variant. Despite uncertainty around its successor, Acura executives suggested the NSX nameplate could return in a new form, potentially embracing electrification while staying true to its performance-first ethos.
Industry analysts say this could position Acura to compete in the growing high-performance EV space while maintaining a bridge to its enthusiast roots. A future NSX could serve as a halo vehicle, boosting Acura’s brand image and drawing attention to its evolving lineup.
Acura’s commitment to sedans and coupes bucks the trend of rival automakers who have dramatically scaled back their offerings in favor of higher-margin SUVs. Enthusiasts argue that this approach helps preserve the brand’s sporty reputation and ensures cars like the Integra and potential future coupes remain aspirational for younger buyers.
While details remain limited, Acura’s message is clear: it isn’t walking away from the cars that built its reputation—and the NSX story may not be finished.
