A custom-built 2024 Ford Bronco owned by comedian and actor Kevin Hart is set to be auctioned this month at Barrett-Jackson in Arizona, offering bidders a rare opportunity to acquire a modern SUV reimagined with classic design cues. The one-of-a-kind Bronco will be sold without reserve, ensuring it finds a new owner regardless of final price.
Unlike traditional restomods that modernize older vehicles, this Bronco takes the opposite approach. Hart started with a brand-new Ford Bronco and transformed its appearance to echo the styling of SUVs from the 1960s and 1970s. The result is a vehicle that delivers contemporary performance, safety, and comfort while presenting the look of a vintage off-road icon.
Powering the Bronco is a 2.7-liter V-6 engine producing 330 horsepower, paired with a 10-speed automatic transmission. The drivetrain sends power to all four wheels, maintaining the Bronco’s modern off-road capability beneath its retro-inspired exterior. Additional performance upgrades listed for the vehicle include a Roush intake and exhaust system and Fox Factory Racing suspension components.
The exterior is finished in Triple Black with matte black trim, reinforcing the classic aesthetic. Inside, the cabin is trimmed in hand-stitched Blackrock leather and integrates modern conveniences such as power windows and a Kenwood audio system. The vehicle also retains current safety technology, including anti-lock brakes, side-impact beams, crumple zones, and six airbags. It rides on BFGoodrich all-terrain tires, aligning its appearance with its off-road-focused heritage.
Hart’s interest in customized Ford Broncos is well established. In 2021, he sold a custom 1977 Ford Bronco at Barrett-Jackson’s Las Vegas auction. That earlier build leaned more heavily into high-performance modifications, featuring a fuel-injected 5.0-liter V-8 engine, a three-speed automatic transmission, a Dana twin-stick transfer case, and a range of aftermarket upgrades. The vehicle also gained broader recognition through a feature on Jay Leno’s Garage.
With this latest Bronco, Hart continues to blend personal style with automotive creativity. As it heads to auction without reserve, the custom 2024 Bronco stands out as a modern vehicle designed to capture the spirit of a much earlier era, appealing to collectors and enthusiasts alike.
