Broad Arrow Auctions has released the full results from its first-ever Las Vegas Auction, held October 31 at the Wynn Las Vegas, and the debut did not disappoint. Partnered with the Concours at Wynn Las Vegas, the single-day sale delivered high energy, packed bidding, and a remarkable $13,716,840 in total sales, with 82 percent of lots sold. More than a third of all bidders were first-time Broad Arrow participants, a strong sign of continued growth in the collector car market.
The headline result came from a 2010 Bugatti Veyron EB 16.4 Coupe, a low-mileage, freshly serviced example that soared past its $1.5M to $1.8M pre-sale range. When the hammer fell at $2,205,000, it set a new world record for a standard Veyron sold at auction.
“We are thrilled with the strong results for our first ever Las Vegas Auction,” said Alexander Weaver, Senior Car Specialist & VP of Private Sales. “We saw tremendous demand for original, unmodified Veyrons—this result reinforced that momentum. Between our catalog and the incredible Veyron display on the concours field, Las Vegas became the place to be for supercar collectors this weekend.”
Classic prestige also had a standout night. A 1962 Mercedes-Benz 300 SL Roadster—a factory iron block, disc brake car in remarkably original condition—sailed above estimate to achieve $1,831,000. A 1965 Aston Martin DB5 Vantage, one of the rare factory left-hand-drive examples, reached $1,116,000, further confirming that top-tier post-war classics remain highly sought-after.
Modern performance continued to command strong attention in the room. Highlights included:
• 2009 Mercedes-Benz SLR McLaren Roadster 722 S – $885,000
(one of 150 built)
• 2017 Ferrari F12berlinetta 70th Anniversary “The Ingrid” – $665,000
(one-of-one specification)
• 2006 Mercedes-Benz SLR McLaren Coupe by MSO – $610,000
• 2022 Ferrari SF90 Spider – $502,750
Kenneth Ahn, President of Broad Arrow, noted: “This auction capped one of our strongest weekends of 2025, with successful Broad Arrow sales taking place on two continents. These results highlight our team’s reach and expertise in today’s global collector car market. We look forward to expanding our auction presence in 2026.”
Broad Arrow Las Vegas – Top 10 Sales
- 2010 Bugatti Veyron EB 16.4 Coupe – $2,205,000
- 1962 Mercedes-Benz 300 SL Roadster – $1,831,000
- 1965 Aston Martin DB5 Vantage – $1,116,000
- 2009 Mercedes-Benz SLR McLaren Roadster 722 S – $885,000
- 2017 Ferrari F12berlinetta 70th Anniversary “The Ingrid” – $665,000
- 2006 Mercedes-Benz SLR McLaren Coupe by MSO – $610,000
- 2022 Ferrari SF90 Spider – $502,750
- 1963 Maserati 3500 GTI Vignale Spyder Prototype – $500,000
- 1967 Ferrari 330 GTC – $450,500
- 2023 Ferrari 296 GTS Assetto Fiorano – $412,000
Complete sale results are available at BroadArrowAuctions.com, with the Zürich Auction results to follow. A full 2025 performance recap and the announcement of the 2026 auction calendar will be published in December.
All listed prices include buyer’s premium. Select post-sale transactions are reflected in totals.
