Infiniti is preparing a renewed push into performance-oriented vehicles as part of a broader effort to rebuild its reputation, with plans to reintroduce a V6 engine in its upcoming QX65 crossover.
The move reflects a shift in strategy for Nissan’s luxury division, which has recently leaned toward smaller, turbocharged engines in response to emissions regulations and fuel economy demands. With regulatory pressures easing, Infiniti appears ready to revisit larger-displacement powertrains in an effort to reconnect with driving enthusiasts.
The QX65, expected to be one of the brand’s most significant releases in the near term, is central to this approach. Reports indicate that Infiniti is working on a revised powertrain roadmap that prioritizes performance and driving experience. A return to six-cylinder engines is seen as a key part of that effort, particularly in segments where buyers continue to associate V6 power with refinement and strength.
For years, Infiniti built its identity around engaging performance and strong value, gaining traction in the 1990s and early 2000s. However, that reputation weakened during the following decade as product development slowed and the lineup struggled to remain competitive. A recent leadership overhaul has prompted a renewed focus on revitalizing the brand.
The company had previously phased out its long-running naturally aspirated V6, replacing it with a variable-compression turbocharged four-cylinder engine. While the newer engine delivered comparable output figures, the overall driving experience differed, with the V6 offering smoother performance and a more premium feel.
Future models are expected to utilize Infiniti’s newer VR-based V6 architecture, which already underpins several vehicles across the Nissan and Infiniti portfolios. This engine family traces its origins to high-performance applications and continues to serve in both luxury and sports-oriented models.
The renewed emphasis on performance extends beyond the QX65. Infiniti has confirmed plans for a new sports sedan to replace the Q50, including the option of a manual transmission aimed at enthusiasts. The brand is also developing a performance-focused version of its full-size SUV, powered by technology linked to the Nissan GT-R.
Together, these initiatives signal a broader effort by Infiniti to reposition itself as a driver-focused luxury brand, prioritizing engagement and performance alongside modern engineering.
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