Broad Arrow Auctions, driven by Hagerty, is stepping into a new role at the world's most prestigious week of collector car festivities. Beginning in 2026, the company will serve as the Official Auction Partner of The Quail, A Motorsports Gathering, anchoring its Monterey Car Week sale at the Quail Lodge in Carmel, California. The move marks a significant evolution for the young auction house, which spent its first four years building a reputation at the Monterey Jet Center.
Scheduled for 13-14 August 2026, The Quail Auction is expected to present roughly 175 collector cars spanning the full breadth of the market. Organizers promise a mix of pre- and post-war classics, motorsport icons, rare supercars, and the kind of desirable modern collectibles that have increasingly driven excitement on the auction block. The Friday session will run alongside the 23rd edition of The Quail itself, tying the sale directly to one of the most exclusive gatherings on the automotive calendar.
The new home at the Quail Golf Club places bidders just steps from the lawn where The Quail unfolds each year. Admission to the auction preview will be complimentary and open to the public during posted hours, while auction seating is reserved for consignors, registered bidders, and approved media before opening to all attendees about an hour after each session begins. In-person bidder registration is set at $300 and includes admission for two, a paddle, and a catalog, while telephone, absentee, and internet bidding remain free.
Broad Arrow isn't abandoning its roots entirely. The company will stay closely tied to Motorlux, the celebrated opening night of Monterey Car Week, which returns to the Monterey Jet Center on 12 August 2026. Guests there can expect the hospitality and curated displays that have become a signature of the event, along with complimentary access to The Quail Auction, effectively linking two marquee occasions across the week.
For collectors plotting their August calendars, the partnership signals Broad Arrow's continued ascent among the world's leading auction houses. With a fresh venue, a deep roster of consignments on the horizon, and a direct connection to one of Monterey's most coveted events, the inaugural Quail Auction is shaping up to be one of the headline sales to watch in 2026.
