Volvo PV444: The Car That Changed The Brand

Jun 15, 2021 2 min read
Volvo PV444: The Car That Changed The Brand

In an effort to survive WWII, Volvo created their first unibody car with a mindset that would define future models.


Purchasing a 1939 Hanomag 1.3 liter, Volvo’s engineers set out to save the company from the effects of war. A material shortage urged them to make a smaller car with better fuel economy and the Hanomag’s unibody chassis seemed like a good start. Stepping away from nearly 20-years of tradition, the team settled on a 1.4-liter 4-cylinder engine for the underhood fixings and began production of a legendary car that would not only get the company through the war but also define how future Volvo models would be built. Although introduced to the public in 1944, it would be another 3 years until the PV444 would actually be sold due to material shortages.

This 1956 Volvo PV444 custom coupe is one of just a few cars imported into the United States. Originally an Arizona car, the current owner purchased it and moved it to Oregon. In 2012, a no-expense-spared restoration was started. With the goal of increasing performance and handling without affecting the classic look of the vehicle, a Toyota drivetrain was sourced. Under the hood sits an updated 16-valve Toyota 2.4-liter inline-four engine which is equipped with dual overhead cams. That engine is mated to a 5-speed manual transmission which provides for modern reliability with a classic feel. Handling is dealt with via the use of upgraded suspension and disc brakes all around.

Quality and attention to detail were of utmost importance when breathing new life into this relic and, of course, this is quite obvious upon close inspection. Inside of the vehicle you’ll find a period-correct radio that has been converted to stereo and an upholstery that both looks and feels modern and original at the same time. This fantastic car is now heading to Barrett-Jackson’s Las Vegas 2021 auction where it will be offered at no reserve. For more information on this car or how to register to place your bid click here.

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