General Motors has taken another step toward expanding its digital cockpit strategy by filing a trademark application for the name “Horizon Display,” signaling potential future branding for in-vehicle screen technology.
The application was submitted to the United States Patent and Trademark Office on Dec. 17, 2025, and remains under review as a live filing. The trademark is associated with electronic display screens designed as embedded instrument and infotainment panels that are sold as integral components of motor vehicles. The filing is registered under U.S. serial number 99553416.
While the application does not identify a specific vehicle, brand, or product launch, the name and description closely align with broader industry trends and General Motors’ recent design direction. Automakers have increasingly shifted toward expansive, high-resolution displays that merge driver information and infotainment into unified digital interfaces. GM has been steadily moving in this direction, particularly in newer electric vehicles and next-generation internal combustion models.
The timing of the trademark filing also aligns with GM’s longer-term technology roadmap. The company has previously outlined plans to introduce a new centralized vehicle computing platform beginning in 2028. That architecture is intended to replace the current Global B system and consolidate vehicle control into a single central computer.
Under the new platform, core vehicle functions such as propulsion, steering, infotainment, and safety systems would be managed by a unified computing structure. GM has indicated that the system is expected to dramatically increase data bandwidth, artificial intelligence processing capability, and over-the-air software update capacity compared to current vehicle electronics.
The centralized platform is designed to support more advanced driver-assistance systems, improved automated driving features, and more capable infotainment experiences. It also introduces what GM describes as hardware freedom, allowing individual components to be upgraded or replaced without requiring major changes to underlying software.
Because the architecture is propulsion-agnostic, it is intended for use across both electric and internal combustion vehicles. That flexibility could allow GM to deploy new digital display concepts, including potential Horizon Display branding, across a wide range of future models.
Although the trademark filing alone does not confirm when or how Horizon Display may appear in production vehicles, it offers another indication that GM is continuing to invest heavily in digital interfaces and software-defined vehicle technology as part of its long-term strategy.