For the 1967 Plymouth Fury, the company reshaped the sheet metal that had resurrected its full-size cars by relaxing the straight lines to form sensuous curves.
Encouraged by the 1965 Fury's success, Plymouth lightly restyled the 1966 Fury models. They sported a new grille insert, different side trim, redesigned wheel covers, altered taillights, and a new deck lid and rear beauty panels that mimicked the divided front-end design.
The 1964 Plymouth Fury was a carryover from the previous year. It carried sheet metal identical to the 1963 from the doors back, except for a wider rear to hold a 2" wider axle.
Plymouth made the same mistake as sister division Dodge by gambling on much smaller 1962 cars with different styling. Because of this, Dodge remained ninth in industry production, but Plymouth had plunged from fourth to eighth.
In 1961, the Plymouth Fury lost the iconic tail fins entirely, replaced by a rounded shape with a more rounded front end that Motor Trend once retrospectively compared with "a generation of Japanese sci-fi monsters."
In 1960, the Fury was no longer a high performance sports sedan, but a whole line of top-series Plymouths. Sport Fury took up the Fury performance banner.
In 1959, Plymouth introduced the Sport Fury as its top model, and the Fury as its second from the top model to replace the Plymouth Belvedere at the top of the regular Plymouth line-up.
For 1957, the Forward Look arrived, and suddenly it was 1960 with torsion-bar front suspension and TorqueFlite automatics. The '57 Plymouth was so new and striking that the advertisements proclaimed, "Suddenly it's 1960!"
The Plymouth Fury was produced by the Plymouth division of the Chrysler Corporation from 1956 to 1989. The Fury was introduced as a sporty, premium-priced model designed to showcase the line, with the intent to draw consumers into showrooms.